Sources inform ''Globes'' that Israeli start-up Media Layers Ltd. recently closed a $3 million first financing round from Cedar Fund. Noam Man-El and CTO Nir Klar founded the company, which is operating in stealth mode, a few months ago.
IVC Online says the cellular applications company has 15 employees. The company’s website is under construction, and merely says, “Technologies, Services & Solutions for the New Media World.”
Man-El and Klar have a high-tech background. Mal-El was most recently responsible for CRM products and service development at Hutchison Australia. Prior to that, he was responsible for customer services at Partner Communications Ltd. (Nasdaq: PTNR; TASE: PTNR; LSE:PCCD), after handling service and marketing for DEC and serving as a senior manager at Digital Israel.
Klar previously held senior positions at Xeround Systems Inc., Mobixell Networks Ltd. and IncrediMail Ltd. (Nasdaq:MAIL).
Cedar Fund manages $225 million.
Cedar Fund and Media Layers declined to comment on the report.
Published by Globes [online], Israel business news - www.globes.co.il - on February 15, 2007
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