Netex will power Walla's search engine for selected categories of sites.
Customized online advertising services provider Netex (Net Express) Ltd. (TASE:NTX) has signed a cooperation with Walla Communications Ltd. (TASE: WALA) portal operator Teletel Communication Channels Ltd. Netex will power Walla's search engine for selected categories of sites
The companies will share revenue, under an agreed formula, generated by focused advertising by the websites. Netex says that the joint service will be launched by the end of 2007, and would boost company revenue, although it could not estimate by how much at this time.
In October, Netex signed a three-year cooperation agreement with Google Inc. (Nasdaq:GOOG) affiliate Google Ireland Ltd. Netex users will receive combined search results from both Netex search engines and content search results originating from Google.
Published by Globes [online], Israel business news - www.globes-online.com - on November 14, 2007
© Copyright of Globes Publisher Itonut (1983) Ltd. 2007
Adi Ben-Israel and Globes’ correspondent